My classmates and I have decided to create a commercial for McDonalds' Happy Meals. Over the years, McDonalds has become more and more creative in they way they include the theme of the toys found in the box into the overall commercial along with creating and including their own app for children to play on. Starting with a Happy Meal commercial from 1979, the Happy Meal franchise has used different families and characters to advocate for the fun size meal for children. Families of different backgrounds and characters of different species and/or occupations have all been included in the 30 seconds of laughing, dancing, and eating. In a Happy meal commercial, you would usually find that there's the signature box that is either all red with the golden arches are it's decorated in the McDonalds characters and/or the theme for that month's toy. The commercials also include a family coming in for lunch and being surprised at what toy they found at the bottom of their box. In more recent years, McDonalds has animated the Happy Meal box itself instead of using the old characters (Ronald McDonald, Hamburglar). Animators have also allowed for McDonalds to us their characters as a way to promote the toys (ex. Shrek).
Another thing that is always in a McDonalds commercial whether it's for Happy Meals or not, they always use the signature jingle and slogan. The slogan states, "I'm lovin it" and usually ends the commercial. "Buh da buh buh buhhhh", is usually what the narrator or characters say right before the ending of the commercial. Some other sounds in Happy Meal commercials usually deal with the toy that is being given out. For example, a recent 2019 McDonalds commercial features the song Hakuna Matata from the 2019 version of Disney's the Lion King. The family in the commercial were also dressed up like characters from the Lion King and recreated the scene in the song where Simba, Timon, and Pumba walk and sing in a straight line. McDonalds Happy Meal commercials also give promotions every once in a while. Whenever there's a new movie or TV show, McDonalds gets the toys for it and then makes sure to tell its viewers to go see the movie. Even if it's for a new toy, McDonalds promotes a different version. Lastly, a personal example would be from the early 2000s when the company Kidz Bop started to become popular. McDonalds used to give out the CDs for kids to listen to at home. I probably have all of them somewhere in my house!
In conclusion, McDonalds has used a lot of the same techniques to get the attention of their audience while still receiving brand deals and lots of success. Even though they have used the same jingle and the same concepts, McDonalds has found a way to give the audience the most interesting commercials. From 1979 to now, McDonalds has created an extremely family- friendly environment to ensure that their restaurants could be a place to spend time with the ones you love while still having fun! As an ode to the old McDonalds, I personally believe it would be fun to bring back the old characters that kids would love but also maybe be a little bit terrified of. However, for this specific project, a techniques like the one used to promote the Lion King may be the smartest way to go because it is relevant to today's generation. With each Happy Meal commercial on Disney channel or Nickelodeon, kids beg their parents to go and McDonalds gains more revenue as a whole. The way these commercials evolve with the time is just a great reason why they're still so popular today. This project is definitely going to be a good way to start off the process towards the final project.
No comments:
Post a Comment